Digital marketing
What is Adsense ?
Google Adsense is a free, simple way for website publishers (owners) of all sizes to earn money by displaying targeted Google ads on their websites. Adsense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search result pages.
2 = Difference between Adwords & Adsense ?
| Feature | Google Ads (AdWords) | Google AdSense |
|---|---|---|
| Purpose | Advertise your business | Earn money from your website |
| Used By | Advertisers/Businesses | Website Owners/Publishers |
| Money Flow | You pay Google | Google pays you |
| Goal | Get traffic, leads, sales | Monetize website traffic |
| Example | Run ads for your digital marketing agency | Show ads on your blog and earn revenue |
Google AdSense
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Used by website owners to display ads on their websites.
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You earn money when visitors view or click the ads.
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Best for blogs, news sites, and content websites with good traffic.
Example:
You have a blog about digital marketing. AdSense displays ads on your pages, and you earn revenue from visitors.
Google Ads
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Used to create and run advertisements on Google Search, YouTube, Gmail, and partner websites.
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You pay when users click your ads (PPC).
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Best for generating leads, sales, and website traffic.
Example:
You own a digital marketing agency and want clients. You run Google Ads targeting keywords like:
- "Digital Marketing Services"
- "SEO Agency Near Me"
- "Google Ads Expert"
Simple Formula
✅ Google Ads = Spend Money → Get Customers
✅ Google AdSense = Get Traffic → Earn MoneyHow does Adsense work?
•Google AdSense ek advertising program hai jo website owners aur bloggers ko apni website par ads dikhakar paise kamane ki suvidha deta hai.
AdSense Kaise Kaam Karta Hai?
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Website Banaye
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Aapke paas ek website ya blog hona chahiye jisme original content ho.
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AdSense Approval Le
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Aap AdSense ke liye apply karte hain.
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Google aapki website review karta hai.
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Approval milne ke baad ads dikhana shuru kar sakte hain.
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Ads Website Par Display Hote Hain
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Google aapki website ke content ke hisab se relevant ads dikhata hai.
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Example: Digital Marketing website par SEO, Google Ads, Marketing Tools ke ads dikh sakte hain.
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Visitors Ads Dekhte Ya Click Karte Hain
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Jab koi visitor ad dekhta hai (Impression) ya click karta hai (Click), revenue generate hota hai.
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Aapko Payment Milti Hai
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Google advertisers se paise leta hai aur uska ek hissa publisher (website owner) ko deta hai.
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Jab aapka balance payment threshold tak pahunch jata hai, Google payment bhej deta hai.
Simple Example
- Aapke paas ek website ya blog hona chahiye jisme original content ho.
- Aap AdSense ke liye apply karte hain.
- Google aapki website review karta hai.
- Approval milne ke baad ads dikhana shuru kar sakte hain.
- Google aapki website ke content ke hisab se relevant ads dikhata hai.
- Example: Digital Marketing website par SEO, Google Ads, Marketing Tools ke ads dikh sakte hain.
- Jab koi visitor ad dekhta hai (Impression) ya click karta hai (Click), revenue generate hota hai.
- Google advertisers se paise leta hai aur uska ek hissa publisher (website owner) ko deta hai.
- Jab aapka balance payment threshold tak pahunch jata hai, Google payment bhej deta hai.
📌 Aapki website par 1,000 visitors aaye.
📌 Unmein se 20 logon ne ads par click kiya.
📌 Agar average CPC ₹5 hai, to earning lagbhag:
20 × ₹5 = ₹100
(Actual earning niche, country, traffic quality aur advertiser bids par depend karti hai.)